Battala Rockstars

Bassi & McMahon
Directors
Editors

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Geoff Watson
Colourist
Branding
Web Design

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Shane O'Neill
Photography

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Sponsorship, Promo Video, Branding, Website, MySpace
www.battalarockstars.com
www.myspace.com/battalarockstars
www.twitter.com/battalarockstars

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Battala Rockstars creator Kris Christie came to the New BEAT looking for advice in branding his 'battle of the bands' yearly event. We decided to sponsor it, awarding the winner a free MySpace design, and eventually a finale promotional video in late 2009. Since then we have kept in touch with Kris, and are currently working with his new company OVCM Entertainment on an upcoming feature film.

ABOUT BATTALA

Battala Rockstars Creator, Kris Christie, decided to start Battala RockStars because people were complaining about the lack of a platform for bands to gain exposure in Canada. Launched in January 2008, Battala RockStars is a grassroots company that creates an opportunity of opening doors for unsigned bands exposing them to prominent members of the music industry, new fans, while gaining media coverage.

Over 200 bands signed up for the very first Battala RockStars, held in Toronto, with only the top 16 making the cut. Bands competed tournament style over several rounds on two different stages using their original material in a song-for-song fight. The competing bands ultimately tried to outplay their opponents for the Battala RockStars title. At the end of each round, bands were critiqued by a panel of Battala RockStars music industry professionals on creativity, musicianship, performance and song writing capabilities. Some of the esteemed panel consisted of music journalist Karen Bliss (Lowdown on the Canoe Jam), Producer Gavin Brown (Billy Talent, Three Days Grace) and founder of Skate4Cancer Rob Dyer and added to the line up this year Edwin (formally of I Mother Earth) and Darrin Pfeiffer (Goldfinger, Edge 102.1FM, Gibson)

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PROMOTIONAL VIDEO